Michael Dorf, the impresario behind the City Winery, has in recent years perfected the art of the tribute concert. The formula goes like this: select an artist to honor; recruit a bunch of other musicians to perform songs from the artist’s catalogue; and make the event a benefit for a worthy cause…
How This Entrepreneur Reworked His Business Idea in the Face of Financial Armageddon
by Lambeth Hochwald
The financial crisis of 2008 changed everything. Michael Dorf, who founded legendary New York City rock venue the Knitting Factory in 1986, was just three months away from opening a combined winery and music club in Manhattan that would feature visible steel fermenting tanks and a refined dining experience. Dorf anticipated bankers buying wines by the barrel.
“O.K., who’s still sober?” asked Ed Greer, poking his head into the room. “We’re spitting,” replied Michael Dorf. “I know, but sometimes that doesn’t matter when you’re dealing with 160 bottles,” Mr. Greer said with a laugh.